Sandra Martini's Success Strategies

Confusion over CAN-SPAM law

I've noticed a bit of confusion about the CAN-SPAM law after my Marketing Mess: 16 out of 21 business owners are guilty post from yesterday. 

This post should serve to clarify at least some of the confusion as the "CAN-SPAM" (you would have thought they could have come up with a better acronym for a NON-spamming law) law was updated last year so that:

[SmarTiniTip] Is Your Writing Doing MINIMUM Triple Duty?

When it comes to the online marketing of your business, one of the best things you can do is write and distribute articles.

While many business owners are writing (think of all the ezines you get), many are only doing half the work when it comes to distributing their articles.

There are three main types of distribution:

Do you fully embrace your freedom to. . .

During this week of Independence holidays in the US and Canada, I have to wonder. . .

Do you fully embrace your freedom to take back your power and create your business without falling to all the pomp and circumstance (a.k.a. "hype") that's *out there*?

A new private client called me the other day in complete overwhelm.  You see she had a desk full of info products and systems designed to "take [her] business to the next level" and had just received another email promising the same if she would only sign up for this 4-day workshop.

Credit card in hand, she called me to ask if she should go (we had discussed that there would be "no new" purchases until some critical pieces were in place in her business. (I can't share more due to confidentiality.)

My advice to her:

What do John Cena & Wrestling have to do with your business?

My 15-year-old nephew is a fan of the WWE (World Wrestling Entertainment) and of John Cena (one of their stars) in particular. 

This weekend, while flipping through stations, I kept seeing an ad for WWE's Extreme Rules pay-per-view and pictures of Cena wearing a t-shirt with "HLR" on it.  So last night, when WWE was coming on, I hopped over to see what the "HLR" was for.

Turns out it's for Hustle - Loyalty - Respect -- these are the tenets by which John Cena's character lives.

Think about that for a second: Hustle, Loyalty and Respect.

Pretty good, wouldn't you agree?

While I never would have thought my business had anything to do with wrestling, it absolutely does.

Here's how I incorporate those words into my business and life:

Hustle -- Implement and take action quickly, as if your life depends on it because, quite frankly, your business life DOES depend on it.

Loyalty -- Remain loyal to your business by remembering that YOU are its owner and responsibility for its success or failure rests with you and remain loyal to your clients and customers by treating them with the utmost...

Respect -- Your clients are people, not a tribe, not a herd, and not dollar signs.  They are real people who each have a unique gift and your *job* is to help them fully impact the world by using YOUR gift.

So how will you incorporate H-L-R into your life, starting today?