Sandra Martini's Success Strategies: What happens on the other side of your door?

July 23, 2010

What happens on the other side of your door?

The other day, I shared a post about the first tenet of Escalator Marketing(tm): Having ONE door to your business, one door so that when prospective clients and partners visit your business, they know what you do and where/how to start learning more about you and your business.

Today, let's talk about what happens once the door is opened and your prospective clients and partners enter. . .

Thanks for watching and I'd love to know your thoughts below. :-)

Jul 23, 2010 4:08:17 PM | Escalator Marketing

1 Comment

I love the way your analogy is playing out, Sandra. Besides having a target market to champion, we need to be known for something -- our signature offer. That thing we emphasize over and over in our messages. It's gotta be something our market really wants and will invest in. That's what I think of as a front door.

Posted by: Rhonda Hess | July 24, 2010 at 01:19 PM

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