Sandra Martini's Success Strategies: Client Retention Strategy EVERY Business Can Use -- Are YOU Doing It?

December 08, 2008

Client Retention Strategy EVERY Business Can Use -- Are YOU Doing It?

I've used Constant Contact (www.ConstantContact.com) in my business for years and just signed up for a second account for my husband's band.

Within hours of signing up, they called to ensure I had no questions and to give me the name and number of a real live person in case I DID have any questions down the road.

Contacting, or "touching", our clients just to touch base is an art which seems to have gone the way of the payphone. Hardly any businesses are doing it these days, but those who do are generating immense customer loyalty and with it, higher revenues.

When was the last time you picked up the phone or sent an email (NOT an autoresponder) just to check in with a client?

More importantly, when will be the next time you do it? Think about it...just one client every day.

Dec 8, 2008 5:30:11 PM | Business Management, Customer Service, Small Biz Marketing

1 Comment

Great point Sandy! The automation tools of technology are wonderful for making things easier and systematic, but I agree that it is critical to NEVER lose sight of the fact that there is always a person at the other end of the "send" key!

The Golden Rule is the best rule of thumb when it comes to customer service :)

Posted by: Lisa Almeida | December 09, 2008 at 09:30 AM

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