Sandra Martini's Success Strategies

I should grow my business "geometrically"?

I'd written a #SmarTini tip for Twitter and Facebook the other day stating that we should grow our businesses "geometrically".

It raised a few eyebrows to say the least.  After all, what the heck does THAT mean?!?

Here's what I mean when stating that all business owners should grow their business geometrically:

Rather than focus all your time on creating new products and services to sell to new customers and clients, you want to:

1. Sell EXISTING products and services to NEW clients,

2. Sell EXISTING products and services to EXISTING clients,

3. Sell NEW products and services to NEW clients and

4. Sell NEW products and services to EXISTING clients.

By spreading your marketing and promotion across these four categories, you ensure that:

1. You never have "all your eggs in one basket" or, better said, "all your clients in one program",

2. You minimize your product development costs since you continue to offer existing products to new clients (and existing clients) and

3. You minimize your new client acquisition costs since you focus on offering new and existing products to existing clients.

This describes the concept of growing your business "geometrically".

Give it a try -- I promise you won't regret it!  :-)

Gmail and Your HTML Newsletter

I wanted to make you aware of a recent problem with Google's gmail accounts.

Take a look at the snapshot of my ezine from yesterday below - this was sent to my test gmail account...all the line breaks (spacing between paragraphs) are gone which makes it pretty ugly and hard to read.

 

Google's gone and done something to the gmail code so that your html (pretty with pictures and formatting) ezines will appear this way for anyone with a gmail account unless...

[SmarTini Tip] Expert Credibility: How to let your clients give it to you

If you've been around the "online world" a while, you know that "content is king" -- after all, it's generally expected that you should:

* publish a weekly/biweekly email newsletter

* "touch" your clients in offline ways

* post 2-3 times a week to your blog

* host your own teleseminars and be guests on others

* contribute daily to Facebook and Twitter

and the above is all *at a minimum* and we haven't even discussed videos.

Assuming you're here to connect and build relationships with others in a true and meaningful way (and if you're not, you may as well stop reading now) and aren't in it for the "quick sale", where do you find all the information to post/send out?

After all, the quickest way to build your expert credibility is to share "expert" information with others.

So how do you "know what you know" in order to share it with others who are looking for that very info?

Here's one of my favorite strategies. . .