Sandra Martini's Success Strategies

Internet Marketer or Online Business

While internet marketers have online businesses, not all online businesses consider themselves internet marketers.

I was recently introduced as an "internet marketer" and was surprised at the immediate feeling of "oh no, not me" that welled up inside.

Before I ask whether you think of yourself as being an "internet marketer" or having an "online business", let me share the definitions as I see them:

Is your affiliate program turning away clients and affiliates?

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Affiliate programs are meant to be a win for everyone involved:

• a win for the client who is given exposure to something she may not have known about otherwise
• a win for the affiliate who gets to share a great product or program with her readers and possibly earn a commission for doing so
• and, of course, a win for the product or program creator as they get more exposure, and potentially make more sales in both the long, and short, term.

So with so many “wins”, why are affiliate programs ticking people off and costing you both money AND your reputation?

How far has online marketing fallen?

I received yet another sales pitch email from a very well-known marketer the other day and this one got me curious so I clicked over to the sales page and what a surprise to see that the first testimonial was from "John C" and John lives in my tiny town of Lakeville.

Intrigued, I called a friend in South Carolina and asked her to bring up the same link -- "John C" with the same exact testimonial also lives in the small town of Moncks Corner, South Carolina.